October 9, 2017
Over the course of building my brand Boy Meets Girl there have been many obstacles and road blocks, but with that I become a much stronger entrepreneur, leader, womenprenuer and mompreneur! Most recently I shared an Instagram post which sums up a lot of what my daily grind is about. To run a company you must be PERSISTENT and have PERSISTENCE. 

I have also been so fortunate on this road and would never change the path that got me here. These experiences inspire me everyday to keep moving and doing what I love when I wake up every morning. 

I am thrilled to share with you today's news about Boy Meets Girl x Macy's as seen today in WWD. Boy Meets Girl is officially at Macy's and will be at 28 of their store locations (including Herald Square in NYC and my home sweet home Chicago as well as many more I will share with you) and online here. As a part of this launch I joined forces with fellow womenprenuer and amazing photographer, Sophie Elgort to cast "real people" via an Instagram contest called "Real Stories." We asked the models who entered the contest to share what they strive for and what they dream about. Entries were sent via Instagram and four "real people" were cast, two dancers (@nyc0lee, & @official_nightwing_), a videographer/photographer @carekettu and up-and-coming model @essence_the_model. Essence also had a friend on set who is a singer (@roselledae) and I asked her to sing for us on set. I loved her voice and Sophie and I agreed her music would work perfectly into the video made by @carekettu (see below). THIS IS THEIR REAL STORIES. I am thrilled to share their stories and to be able to have worked with such an amazing crew. Thank you again to hair and makeup artist Valerie and Claudine of  @caravannyc for being part of this campaign. Thank you to my team on this shoot (Jonna and Kendall) for being so amazing and just as excited to launch this with me. Follow along as we release this campaign on several channels with these hashtags #boymeetsgirl x #macys #realstories #boymeetsgirlinmacys #macyslove #livetoinspire

Thank you to WWD for this beautiful write-up!


We Can Survive

September 26, 2017

If you have been following my blog and brand then you know our involvement with the Young Survival Coalition. After years of working with the YSC in various capacities it truly brings me great joy to share with you this exciting sweepstakes for a survivor and a friend to attend the We Can Survive concert on October 21st in Hollywood, California.

Here are the details from the Young Survival Coalition website:
The Young Survival Coalition is partnering with Boy Meets Girl® to send one young survivor and her guest to Hollywood, CA to attend "We Can Survive," a concert featuring an amazing lineup of performers including P!NK, Kesha, Lorde and more.  If you were diagnosed with breast cancer by age 40, enter now for your chance to win an amazing trip for two to California to attend the “We Can Survive” concert! One woman who has been diagnosed with breast cancer will receive two (2) tickets to the We Can Survive concert, two (2) round-trip economy airfare tickets and a two (2) night hotel stay. Entries must be received by 11:59 PM EST on 9/30/2017. Click HERE to enter! 

I am also honored to be featured in the first ever Upfront Business Magazine Special Breast Cancer Edition brought to you by Mercedes Wilson.
Advocating for causes is something that Boy Meets Girl® has done since inception. Breast cancer awareness is one of the many causes that Boy Meets Girl has supported. I met Mercedes on a shoot I worked on for the YSC last year as part of my role being the creative pr and marketing chair for their annual In Living Pink Gala. 
I had the opportunity to feature Mercedes on the Boy Meets Girl blog in our Survivor stories edition here.  Mercedes reached out to me and asked to feature me in this magazine for my give back involvement through my brand. Please check out the brilliant work Mercedes and her team put together for this magazine on breast cancer survivors and their stories. The issue can be viewed here and on stands You can see the interview on pages 11/12.

I leave you with my friend Wyclef Jean's new song "Borrowed Time" that has been on repeat in the office lately. Life is short. Live it. Embrace every moment and take time to take care of you.

My First Cover: Yhteishyvä Magazine in Finland

August 8, 2017

I’m so honored to be the first American on the cover of Yhteishyvä magazine (now out to 2 Million homes yes I said it 2 Million OMG)!

Printing Press Image 4 (Stacy's Cover).jpg
Credit: @hansaprint @yhteishyvä 
Printing Press Image.jpg
Credit: @hansaprint @yhteishyvä 
For those of you wondering what the cover below reads it says...

”Self-Confidence never goes out of Fashion.”

International expansion has always been part of the plans for Boy Meets Girl. Working with colette in Paris since 2015 and meeting with all the Boy Meets Girl Parisian fans has been an unforgettable experience. This year (2017) I brought Justine Skye to Paris with me to launch the Boy Meets Girl x Care Bears x colette collection at the store. This expansion in Paris has led Boy Meets Girl into many directions, making our next stop to Finland #BoyMeetsGirlinFinland. I am so excited to celebrate this launch and will be traveling to Finland next week so make sure to follow along on @stacyigel and @boymeetsgirlusa instagram for immediate updates.


My team knows how I am on my shoots. I am often there with my style guide ensuring that every shot is checked off, every piece of clothing is in place, and that the model is taking the direction. For this shot, I was in front of the camera for the first time in awhile and it was so much fun. The positive energy and excitement on this shoot with the Finnish editorial team made the whole experience even better. Expanding into a place full of so many people embracing the Boy Meets Girl message is a dream come true.


They truly captured my life as a #mompreneur. We shot some of the images in the morning in the heart of the Garment District, then quickly made it to Central Park to meet my little Dylan Reid (@dylanreidigel) for his time in front of the camera, and then headed to Brooklyn for the final shots (the cover shot was one of the last shots of the day). It was so much fun to have my angel on the shoot with us.


It was a special day with an amazing crew that I will never forget. I cannot wait to celebrate this pivotal moment in my career internationally.  To read the full article click here.

Stay tuned, as there is always more to come!

Thank you for this incredible honor & to the incredible team who made the shoot day so special:

See you in FINLAND!

My time in Paris

July 12, 2017

Covered in the New York Times today 071217
“The first stop the fashion crowd would make was to Colette,” Robert Burke, founder of the luxury consultancy that bears his name, said in an email. “The selection of brands, the way the forms displayed, the cloths and the mix designers was inspiring. If you were carried at Colette, you were cool. If you had a launch of product or a book signing at Colette you were recognized by not only the fashion world but the international fashion consumer.”

A bus note to my Nieces and Nephew & a Giveaway...

June 26, 2017

At M&M's graduation last week heading to High School in September
A bus note to my nieces and nephew (from left to right Sami Jo (9), Max & Morgan (twins 14)) in the picture to the right -->>>>

I have watched you grow faster than speeding bullets.

Image taken at the Boy Meets Girl
 NYFW show with M&M 

I have been to every Bris, Baby naming, Birthday party , Graduation and more.
I even created fun Birthday parties for you Sami Jo every summer with Uncle Almost and whole family, because you have a summer birthday and wanted to spend it with us adults. I will miss those parties.

( blog post on Sami Jo Birthday bash turning 7
Oh and how can I forget helping Morgan with her fashion birthday party (I think when you turned 11 years old) where I put together a DIY event and brought my celebrity hair and makeup stylist friend and photographer from NYFW to give Morgan the real VIP treatment. I still owe Max some birthday party ideas. I think I will get there soon Max :)

Before I had Dylan Reid almost 3 years ago you were my everything and guess what you still ARE!
Watching you all take care of your baby cousin is so incredible. Each of you hold a special place in Dylan's heart and to this day I still call you my babies. I don’t think that will ever stop.

Today I said goodbye to you three as you are all going to summer camp tomorrow. This will be Sami’s first time going.  I asked Sami Jo to not grow too fast and to remember me when she gets back. She promised me she would.

My aunts (on both sides) made such an impact on my life. I miss them everyday. My Auntie Carol passed away on 7/12/14 a few months before Dylan was born and his Hebrew middle name is named after her . It is Chaim, which means life.

All three of you have enriched my life and your uncles, and now our son. To life. To living. To learning. To growing. To giving. To loving your aunts (hee hee) :) I love you guys. Have the best summer and don't grow too fast.

And thank you for finding Auntie's Day years ago for me founded by the amazing Melanie Notkin creator of Savvy Auntie. This year it falls on Sunday, July 23rd, 2017 so don't forget to write your Aunt :)

How has your Aunt impacted your life?

Tell me in the comments below to win one of the following 4 items:

Here's what YOU could win (4 winners will be chosen):
a Rafflecopter giveaway

Boy Meets Girl® x Savvy Auntie®
The Coolest Aunt-T Tees and Tote are some of the coolest gifts for yourself and all cool aunts, anytime.  Limited Edition product available through August 15th, 2017 on www.boymeetsgirlusa.comAnd since 7-in-10 Savvy Aunties say their nieces and nephews view them as a mentor, we're donating a percentage of all sales directly to Bully Bust. This is an organization that helps girls and boys become upstanders in their community and combat bullying. Pretty cool, right? We thought so. So if you do not win this contest make sure to head over to and snag your favorite Aunt some goodies for good. 

Here's to all the COOLEST AUNTS!


Boy Meets Girl® x Savvy Auntie®TOTES THE COOLEST AUNT

Boy Meets Girl® x Savvy Auntie®THIS IS THE COOLEST AUNT-T crew neck

*Please note all opinions are my own*
I will announce winner on this post on Wednesday 7/12/17.

past giveaways for your viewing pleasure 

She Believed She Could So She Did. Mother's Day Giveaway!

April 27, 2017

To all my ladies around the's, sisters, mother-in-laws, grandmothers, aunt's, sister-in-laws, god mothers and best friends you got this! Never forget the power we have to do what we set our mind too. Every single day you get it done because you believe in what you do. Today I want to give you these listed items below in this giveaway because you deserve to be pampered. 

I love being a mommy. I am so very grateful to have an amazing son and supportive husband. I cannot believe Dylan Reid is already 2.5 years old. The last time I brought you a Mother's Day Giveaway was when I had this bun in the oven in 2014. Two years prior to that post I wrote a post about finding the perfect Mother's Day gift. In 2015 I shared with you for the first time publicly my struggle with getting pregnant via .  I also started my Mommy Edition features here with other incredible moms seen here and here. I ventured into more MOM excitement covering Dylan Reid's birthday celebrations in 2015 & 2016.  I continued to update this blog with a Mother's Day Gift Guide and took you on a brunch with other fellow strong working mamas (Shop Buru and Hey Mamas). This past year has been incredible and extremely busy for me in my career from traveling to Paris, London and Finland and much more. I am always figuring out ways to find my balance being a working mommy. However I am proud of what I have and will continue to accomplish this year.  So let's just say when you put your mind to it you can do it and you can achieve your dreams. Thank you for all of your support and shout out to all the amazing WOMEN out there.  Find out how to enter below.  I am excited to see your entries on who in your life "believed she could so she did?" 
a Rafflecopter giveaway

Here's what YOU win (total package value $250):

Vans Authentic toddler size 8 sneaker: for that little sneaker-head in your life. Retails for $35.

Boy Meets Girl® x Care Bears x Pintrill Pins: this nostalgic collaboration pin set #bmgxcbxpt will dress up your denim jacket with love. Retails for $40.

Boy Meets Girl® "no secrets" denim jacket: for all you denim crazed ladies. Retails for $99.

Boy Meets Girl® oversized v-neck tee: pair this tee with jeans, underneath a power-suit or with a high waisted skirt. Retails for $39.

NYM Hair Products: All products are Not your Mother's. I am giving away a retail value of $36 of the following products which I adore Beach Babe Texturizing Shampoo, Plum For Joy Body Building Dry Shampoo and NYM newest products Coconut Milk and African Marula Tree Oil shampoo and conditioner.

Conscious Ink tattoo: now you know it wasn't real

*Please note all opinions are my own*
I will announce winner on this post on Tuesday May 2nd.

past giveaways for your viewing pleasure 

Written 05/03/17 

#PrayForLondon #PrayForTheWorld

March 22, 2017
I sat down tonight excited to recap my journey from Paris to London this past February and then I saw the news pop-up in my inbox and there it was another attack on our beautiful world. How can I write about London Fashion Week? I feel like I am in a bad dream. We must stop terrorism around the world. We must! My piece written in 2015 for LadyGunn Magazine on my trip to Paris explains the feeling of what it felt being in a city under attack which you can read further here.  I am really lost for words, instead I will leave you with some imagery I shot while I was in London after this trip to Paris. I am sending my love to everyone effected personally by this attack. We cannot let these awful people deter us from living a normal life. We shall not live in fear. We must unite as one community. 

Check out my feature today on LADYGUNN: AN AMERICAN IN PARIS

March 3, 2017
Check out my feature today on LADYGUNN 

past feature on my trip to Paris in 2015 here

About this Saturday...

January 24, 2017

I shot these with my Iphone 7. There is a lot more to be done but I am so grateful to be part of this march this past Saturday here in NYC.  I started this blog nine years ago and I have never made a political statement here. I had a discussion about what President Trump is doing for our world today and some may think negative but I am thinking positive...why you ask? Because in nine years I have not shared with you my opinions on politics and what this presidency is doing for me is doing for millions of people around the world. We are coming together! We are voicing our concerns and standing as one to make things happen. So there is a cup half full here not empty at all.  Join me and do something and start to listen and learn. Our time is now.