MAKING A STATEMENT ONE GARMENT AT A TIME!

July 25, 2018
Last month I traveled back to HELSINKI to celebrate PRIDE MONTH with BOY MEETS GIRL®  and PRISMA (BOY MEETS GIRL exclusive licensee). This was my fourth trip to my new favorite country FINLAND.  

I went there before you DONALD TRUMP and I have been creating a movement over the past year  there so my favorite FINNS proudly wore their F**CKBULLIES shirts when you arrived!

Covered in Kauppalehti last year and this year.
"Attitude counts. Stacy Igel believes strong messages come into force. She is opposed to bullying with t-shirt, the message of which arouses emotions, as it should."


Covered in Yhteishyva ( also the first magazine I graced the cover of last year!) 
"Stacy Igel does not believe that her clothes will change the world, but through the messages they transmit can create a conversation that will help people to better understand each other and thus build a more equal world. To her success means that she is able to touch and unite people."



On June 26th. 2018, I started my morning with coffee and butterflies in my stomach. I always get butterflies before I present my brand to the world. I think getting butterflies makes me better when I am up there presenting ( I hope that is true :)).  

I presented the BOY MEETS GIRL Pride collection " BOY MEETS GIRL® IS FOR EVERYONE" at the Helsinki Pride House and updates on where BOY MEETS GIRL has been this year since our launch last year to top editors and bloggers. 


Later in the day, I spoke on a pride panel with Paivi Hole & Annti Asplund, moderated by Veera Teppola & Kristoffer Ignatius. Fans had the opportunity to ask questions & start a conversation about LGBTQ topics & issues.


After my presentation and panel, I grabbed a big coffee, ate some yummy food and headed off to one of the most special moments in my career. Individuals entered a contest to meet me in Finland. Those who won the contest came from all over Finland to meet me at the HAM Helsinki museum (if you followed my journey over the past year I went to HAM on my first trip ever to Finland so it was indeed a surreal moment for me). I walked into a room with girls and women inspired by the brand I created from scratch. I asked everyone there to tell me how they heard of the brand and what the brand meant to them. Each had a story and shared their story openly without fear. Many had been bullied when they were younger and we talked about how they dealt with those times in their lives and some even told me BOY MEETS GIRL clothing helped them share their story with others and even make friends with the bullies! I was brought to tears and had chills all over my body. All the hard work and sleepless nights to make a statement and a change were brought together in this room. I have been an advocate for the NSCC BullyBust.org efforts since 2009 and every day working hard to have others share their stories so we can make a statement and bring people together. On June 26th, 2018 we certainly did that! Together, we created a custom collection in which they titled "THE MOI COLLECTION."  Thank you for a beautiful day and being so honest with your stories. 


BOY MEETS GIRL®...what a limitless story that beginning can create. Maybe romance, a new friend, and more often than not, a small moment shared that only lasts a few seconds, maybe minutes, but inspires so many more. We create fashion rooted from these connections. Fashion and collaborations that stem from the interesting people we meet, the experiences we share, and the aspirations we strive for.

UNTIL NEXT TIME= ensi kertaan. MOI MOI


In Honor of #WorldEmojiDay, Check Out My Latest Collaboration!

July 17, 2018


Photo credit Jaz Baz/Oscar Paris for the BOY MEETS GIRL® BLACK LABEL X SMILEY ORIGINALS lookbook here

I love to collaborate and give back. It keeps me excited. It lets me work with incredible brands, organizations, artists, musicians, thinkers, doers and passionate people. I have been doing it since the beginning of starting my fabric baby BOY MEETS GIRL®.  Lily Lane wrote this on a recent Instagram post I made-->"YES!!! Queen of collabs! So proud of youuuu." THANK YOU LILY. I will take that title lol! I love all collaborations that see eye to eye on visions and messaging. 
I have been traveling for many weeks and finally touched back down in NYC. If you missed my dailies you can find my posts and stories here.  

--> NYC-->PARIS-->FINLAND-->NYC-->CHICAGO-->MADISON-->CHICAGO-->NYC -->

In Paris, I launched the new BOY MEETS GIRL® BLACK LABEL x SMILEY ORIGINALS at concept store Oscar Paris during Men's Fashion Week exclusively covered by WWD.  

Stacy Igel, BOY MEETS GIRL® Founder and Creative Director shared, “I am excited to head back to Paris during Paris Fashion Week to launch this collaboration with the Original Smiley. Since working with colette for several seasons and building a Parisian fan base, it is exciting to work with what I believe is the “next” colette with OSCAR PARIS and bring my loyal customers a new collaboration that I know they will covet.”



“SMILEY is about cool, positive vibes and we’re excited to co-create with Boy Meets Girl, a brand that also embodies our own brand message,” says co-founder Nicolas Loufrani. “Streetwear is a global trend that represents a state of mind and transcends generations and Smiley is experiencing huge growth in this category.  Partnering with Boy Meets Girl® USA to authentically share our brand’s messaging: self-love and choosing happiness is right on point in today’s fashion climate.”

Photo credit Jaz Baz/Oscar Paris for the BOY MEETS GIRL® BLACK LABEL X SMILEY ORIGINALS lookbook here


This collection was brought together to serve a message spreading positive vibes and “More Self Love” and to launch it back in Paris was incredible and was the perfect setting, vibe to celebrate and kick off this cross-collaboration with SMILEY.  

Thank you photographer PIERRE SUU of Getty Images for capturing the below photos that really tell the story of the night in Paris on 06/23/18.  More images can be seen here and here . 
Thank you to all involved in making this launch party a sweet success; my team, the Oscar team, the Smiley team and our DJ of the night REYMARS of GVLVXY, the GVLVXY team, and our beer sponsor Desperados. There is no 'I" in team. Thank you to all who came out to celebrate. 









 






PAST POSTS ON MY COLLABORATIONS IN PARIS (click on links)

ALLER DE L’AVANT, 4 DAYS IN PARIS

CHECK OUT THE BOY MEETS GIRL® BLOG HERE


CHECK OUT THE SMILEY BLOG HERE

WWW.BOYMEETSGIRLUSA.COM JUST DROPPED THE SECOND RELEASE OF THIS COLLABORATION. AVAILABLE WHILE SUPPLIES LAST UNTIL 7/20.
MORE LAUNCHES COMING SOON IN DUBAI AND OTHER COUNTRIES.
CHECK BACK SOON TO FIND OUT WHERE.