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December 18, 2019

MOMMY ON MODEL DUTY

Two months ago on 10.18.19, I gathered 13 kids together ranging from 18 months to 13 years old (including my son Dylan Reid Igel) for a special shoot for the collaboration of the BOY MEETS GIRL® x CARE BEARS KIDS line FOR SAKS which dropped on 12.14.19 now available here.  
I had spoken to frequent collaborator and dear friend photographer Sophie Elgort about this project prior to putting it all together and she was an advocate of this project (given a quick timeline). This gave me the confidence to move forward to put together the shoot in time for the holidays and pre-launch. I decided what better way to celebrate this collection then put together our friends and their children as well as some professional models too. ;) When I asked my friends and friends of Dylan, along with my niece and her friends - everyone said YES! I remember calling Sophie and saying, “Well, you wanted me to do this and guess what we have 13 MODELS!” At first, Sophie paused and then she said, ”We can do it.” And so we did - we planned a two-hour shoot with 13 models, and let’s just say it was one of the hardest in both of our careers. However, because of the incredible teams and parents, along with these kid models the end result was perfection. It is a shoot that I will cherish forever and never, ever forget. Thank you to all involved - there is no I in TEAM. 
I thought you all would love to hear from some of the parents (or shall I say Mommies on Model Duty) and what it felt like to watch their kids on set. I also asked myself as well as Sophie whose daughter Stella was on the shoot with us and captured here.
“Working with you and your team has been a pleasure, and you are such an inspiration to all your young models, showing them that it is possible to be creative, socially aware, a force for good in the world, and successful, as well as a working mommy and wife. “ -Mommy on Model Duty→ Lisa Ballard mom of Izzie 
What was it like to watch your child’s involvement in this magical campaign? This was Harry's first-ever professional photo shoot, and it was so cool to watch him light up in front of the camera! 
What is your favorite memory from the photoshoot? My favorite memory from the shoot was definitely when he ran up to Stacy and gave her a big hug at the beginning! 
What is your [and your child/children’s] favorite item from the collection? Harry loved the comfy sweats he was in, I love the tie-dye pattern and tutu in particular.  
Are you excited for BOY MEETS GIRL® to launch at Saks & for the event with Care Bears™? *and that it is made out of 100% organic fleece & cotton! Yes, Saks is my favorite store in the world. 
Any holiday music on your playlist right now? Definitely Mariah Carey and the Chipmunks! 
-Mommy on Model Duty→ Sade Strehlke mom of Harrison
What was it like to watch your child’s involvement in this magical campaign? I have known Stacy for several years, our work paths have always merged. To me, Stacy is the perfect embodiment of a girl boss. When Eloise was hired to participate in Stacy's campaign shoot, I was thrilled that my 1-year-old daughter was given the opportunity to work for someone who hustles hard, and has an incredibly strong entrepreneurial spirit. Watching my daughter interact on a set produced by Stacy was so moving. It's important to continue to surround Eloise with hard-working women, and inspirational females like Stacy. 
What is your favorite memory from the photoshoot? My favorite memory was watching all the children models come together and help each other on set. Some of the older girls would hold Eloise's hand and help her perform in front of the camera. 
What is your [and your child/children’s] favorite item from the collection? Definitely all the tie-dye pieces and matching sets. Tie-Dye was always seen as a way to escape from strict social norms, and express freedom and individuality. I love that tie-dye is making a comeback in fashion, and I love that it's happening now!!
Are you excited for BOY MEETS GIRL® to launch at Saks & for the event with Care Bears™? *and that it is made out of 100% organic fleece & cotton! 
I can’t help but recall some of the wonderful toys I had and loved as an 80s baby. Care Bears was certainly one of them. Seeing the Care Bears collection that Stacy produced was like riding a wave of nostalgia! I had that warm and cozy feeling of being a child again. And speaking of warm and cozy, the collection is made of organic fleece and cotton! SCORE!!
Any holiday music on your playlist right now? The classic Frank Sinatra rendition of "Let It, Snow!" Bc I love a fresh snowfall, and not just because it makes for a great photo opp! :) 
-Mommy on Model Duty→ Erica Plotkin, mom of Eloise Ro
“It was fun, but also being honest, a little challenging to have Stella in this campaign while I was photographing! Luckily, she cooperated for the shots that counted 😊 I will always remember how much fun she had playing with the other kids inside in between shots and of course those white sneakers she was styled in.” -Mommy on Model Duty and Photographer on Duty→ Sophie Elgort, mom of Stella
“From the moment we stepped foot on set, we felt amazing energy and the incredible vibe from everyone right to our bones. All the models were thrilled to be there – their excitement was mesmerizing. The BOY MEETS GIRL® x CARE BEARS line is out of this world gorgeous and all the children were so very excited to try on their outfits.
The campaign truly speaks to our children’s carefree world – it brings fashion, cuteness, style, edge, confidence, and comfort all into a garment that captures our children’s sense of style. Care Bears are about love and forgiveness…I feel that now more than ever, we need to remind our children to love and not hate. They are our future and together, we can spread an amazing message to all the children in the world.   I was honored that my daughter was asked to model and be part of this magical campaign.
It is an incredible feeling to be part of something so great and knows that everyone is around. “  -Mommy on Model Duty→ Barbara Ghattas, mom of Elyana
“This was my first shoot since Dylan came with me on this shoot  in 2016 when he was 2. It is definitely a different story when your son is 5 and is on set with you with 12 other models.  Let’s just say it was not easy but we found our groove and he decided to direct one group with me in the UNICORN group seen here and then give us smiles for the Care Bears group : ) ( I think a #momsgotthis moment was in full effect here lol) . I loved seeing all the models help one another and play together. I loved watching Sophie shoot with such a calmness in the midst of madness. I loved having my niece in this shoot with her model friends and watch them take care of the littles. And I am so beyond grateful for all the team members involved who trusted me in this campaign. The end result truly is magical.” -Mommy on Model Duty, Mommy directing and styling the photoshoot→ ME, mom of Dylan and Aunt to Sam.
Thank you to Sophie who believed in me and let me put this big cast together! We have shot together over a decade-plus and this is one for the books. 
Thank you to the press who has given this launch such beautiful coverage!



View the look books here.

Shop the collection here.

See all the press here




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