Who to Watch: Chicago Splash Magazine

March 2, 2018
Home sweet home, Chicago!
I had the amazing opportunity to be interviewed for the "Who to Watch" segment
for Chicago Splash, discussing topics from my start in the business to collaborations,
to now diving into styles for home.
(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

As quoted in the feature in Splash Magazine, “I wanted to be in fashion since I was three,” Igel says.
“I would go to Vogue Fabrics in Water Tower Place and buy fabrics.
I made my first skirt by hand and wore it to my first day of sixth grade.”
In high school, she took design and art classes at Columbia College and
the Art Institute of Chicago; after graduating from the University of Wisconsin,
she moved to New York and worked for Izod and Elie Tahari before launching her own line.”

(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

In the feature, I talk a little about BOY MEETS GIRL HOME!
We did a limited run on our website for April (sold out now due to popular demand).
Stay tuned for our next drop. Check it out here!
You can, however, find a full home collection in Finland!

Boy Meets Girl® in Chicago Black Crop Sweatshirt.
There are 3 body colors available (black, white and heather grey), as well as 7 thread color options. Check out the other cities and countries too here!

The interview is now live on their website here.
The print edition hit stands on February 25th, 2018.

Thank you for this feature. I am proud to represent my hometown. #sweethomechicago

Managing & Multitasking: 4 SI Quotes to Help You Manage It All

February 12, 2018
Managing & Multitasking: 4 SI Quotes to Help You Manage It All

My team wanted me to share this with my fellow readers. 
So without further ado...

1) What keeps you going during the stressful times?

(Photography: Jennifer Rose Keany)

  • “I got this from a fortune cookie and it fits in so well here: “Good judgment comes from experience. Experience comes from bad judgment.” I want to continue to take my brand to all the platforms that I have been building. Many partnerships and collaborations are in the work with SMART and TALENTED people. I am looking forward to this expansion taking my brand everywhere I have dreamt it should be and working with leaders in the industry. So to answer this question in a nutshell. I keep moving during the hardest times and keep building on my experiences thus I don’t allow stress to come in that much as I am too busy to stress.”

2) How do you balance work & play?

(Photography: Getty Images)

  • “I’m a driven entrepreneur and I get excited about entrepreneurship and great ideas! That gets my creative juices going. I have a notepad by my bed and I’m essentially writing down ideas either on my notepad or my iPhone until the sun comes up...It can be overwhelming at times to be “always on” and I definitely need to do a better job finding balance. I am working on it :) However, I do make sure to find time to kick back and have a glass of wine with my family and good friends and enjoy life!”  

3) What’s the most important thing you’ve learned about yourself in building a successful brand?

(Photography: Elvi Rista, Yhteishyva)

  • “You can’t do it all by yourself. You need to work with and retain talented people in the areas where you are relatively weak. That’s a big one. Of course, I’m still learning every day, so I reserve the right to change my answer… :)”

4) What is your hardest and best part of your job?

(Photography: Spencer Kohn)

  • “Hardest - Managing people. A boss is a mentor, teacher, cheerleader, motivator, disciplinarian, psychiatrist and – yes – even a friend to the entire team. Finding the necessary balance between all of those roles is no cakewalk.”
  • “Best – Reading emails from a teenager who say that I’m her role model or a tweet from a girl who said that she feels confident in her Alice tee or Coco Hoodie. I still just get a great thrill from seeing someone wearing the brand on the street or picking it up at a store and buying it. I don’t think that feeling I get will ever dissipate.”

In the spirit of multitasking & trying to balance it all, check out this latest drop on Boy Meets Girl®’, Girls Hustle Club. 10% of the proceeds from this collection go to Planned Parenthood, and with each purchase of a tee - you get a free Girls Hustle Club Tote Bag! There are Toddler tees too!

Mompreneur at Macy’s

February 6, 2018

As most of you know, Boy Meets Girl® brought a "Real Stories" campaign to 28 Macy’s stores & on www.macys.com. To celebrate our launch, we held an intimate "Lunch Break" event at the Macy's Herald Square store with some of our fans, models, bloggers, editors, and staff. With the music bumping by fellow mompreneur DJ Hesta Prynn & cupcakes galore, DJ Dylan Reid came along for the ride! This was his first appearance at a Boy Meets Girl® event. It brought tears of joy to my eyes.

Dylan came rocking one of his mommy’s designs, paired with joggers & Timberlands. He brought along his BFF Macy (his Macy’s-themed teddy bear) & made a bunch of new friends. He might have enjoyed a cupcake (or two…) while mommy talked business and fashion with all the guests. He might be a social butterfly himself, too. ;)

On the way to the event, Dylan was saying “I’m going to see Mommy’s brand, Mommy’s brand is Boy Meets Girl®.” It’s all a balancing act, but he knows that Mommy goes to work & what she does. Everyone knows that Boy Meets Girl® is my fabric baby. Being able to bring the two together is exciting and truly a full circle moment.

We truly had a blast at our event celebrating all of our hard work pushing the brand across the country (#boymeetsgirlinmacys), and we thank each one of you for coming to hang out with us. Check out the full event recap on the Boy Meets Girl® blog, where we highlight the freebies, facials, friends, fun, and more.

Make sure to find us at the closest Macy’s near you and on their website!

To 2018, hustle harder. #2018hustleharder

All Photography: Champion Eye Photography