Boy Meets Hustler Girl...Fall 2010 campaign

February 16, 2010
Preparing for my leave to the mount airy casino tomorrow. WOW! Cannot believe it is time to shoot Fall 2010 already. Dj Sailing/Vanilla Ice is working it in vegas hustling and selling (dividing and first time not at the booth with her in 2 years but i will be on sunday at Coterie if we are not falling asleep selling lol!). Dj niellekat worked very hard with me and Dj Jac and DJ mocha M to put the best boy meets girl(R) line together. Thank you Dj shakeema for working hard. TEAM WORK! DJ TEAM WORK! Dj NielleKat and I also divided up duties this season to conquer the world. You will be missed on this shoot but success comes by dividing and conquering. Dj shipper keep shipping out the goods on time :) And to our newest Dj ..Dj hard core(my assistant). Thank you for jumping in and assisting me on this journey. From the day you started you have been dedicated and on top of it. Excited to work with you on this shoot. Pictures will be uploaded after the shoot and after coterie so you can see the journey.
Also on 02/15/10 I(aka Stacy) met with one of my favorite blogger's Liz ( and my favorite celebrity stylist Ali Lang. Ali is co-styling my Fall 2010 shoot with me and we had Liz style a few looks that we look forward to incorporating in the shoot. See pics here (!/pages/Boy-Meets-Girl/19133314409)

So I give to you Boy Meets Hustler Girl.

FALL 2010 Boy Meets Girl® photo shoot: Do the Hustle

Opportunity is all around us… what’s that you say? Come again? Aren’t we knee-deep in a recession? No, the economic meltdown hasn’t short-circuited Boy Meets Girl® founder Stacy M. Igel’s senses. In fact, it has fine tuned them. Ms. Igel, admittedly, is a glass half full kind of girl. That said, she knows an opportunity when she sees one. In fact, Boy Meets Girl® has grown in leaps and bounds over the past 18 months primarily because Ms. Igel continues to hustle where others have given up. Hey, nobody ever said dream-chasing was easy. But that’s exactly what makes it so sweet when you finally catch up to them.

Boy Meets Girl’s Fall 2010 collection is inspired by all the hustlers out there. The midnight-oil burners, the day seizers, the risk-takers and the indefatigables. The collection of novelty fleece and french terry sweats, detailed sweaters, chic graphic organic tees, day to night tops and edgy dresses is the result of some serious hours spent sketching, designing and sourcing the best Boy Meets Girl® collection yet.

Even the models in our Fall 2010 campaign, shooting at Mount Airy Casino, are proven hustlers – they were chosen from an open online casting ( featuring over 1,000 applicants who not only had to look the part, but also had to prove to Ms. Igel that they had the “hustler mojo”.

Other Key highlights of the shoot will be our amazing crew members. Celebrity Hair Stylist Tara Smith, who just won Celebrity Hair Stylist of the year in the U.K.( Check out her celeb client list here: And the amazing celebrity makeup artists Lauren Manzo and Susie Lynn and Nicole Bonilla!

A big Thank You goes out to our Sponsors!

Seychelles Footwear

Tara Smith

Mount Airy Casino Resort

Jane L Jewelry

Bobby Friedel Photography

stay tune for more behind the scene coverage and the Boy Meets Girl(R) Fall 2010 look book!


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