Behind The Seams: Creating a line
January 29, 2014
Many of you have been asking me about what goes into the building of a collection. It requires hours of preparation and dedication. You have to be ready for all the layers that come into putting it all together. I like to compare it to a big puzzle, or if you know how to use Photoshop, think of it like all the layers and filters you use to put that image together in the best possible way. Below is a little sneak peek of what I've been working on - my BIG puzzle that I'm trying to put together for the back-to-school collection. I am so excited for you all to see it in stores this coming Fall 2014!
Fabrics and tech packs
Visiting my factories and printers on the West Coast
How cool is this entrance to the printers' offices?!?!
Testing the "city legging" in new colorways!!!
Back in New York, having coffee in the "heart" of the Garment Center
It's all about the DETAILS!
The dye house
Tons of new colorways of the ALICE TEE coming this Fall!
What are you most excited to see from my new line?