The Artist Series

November 5, 2018
BOY MEETS GIRL®: The Artist Series

I started creating, painting and sewing my own creations in the womb and came to New York from the Midwest to work for amazing designers after college and then started selling my own creations to stores door to door in the streets of NYC! So this collaboration is in my veins and it is at the root of what BOY MEETS GIRL® is all about and truly one of my favorite parts of being a creator. When I did my first tradeshow in 2001, I was asked by Levi's to create a piece out of their jeans. I remember the feeling of putting this piece together and the excitement I had that Levi's was giving me this opportunity. 

I’m so excited to introduce to you the BOY MEETS GIRL® Artist Series! With my brand, I have collaborated with three amazing artists. They had the opportunity to get creative with the BOY MEETS GIRL® logo and it has been truly beautiful to see the direction each artist created inside the brand.

My heart is filled with so much joy thinking about this project and offering our platform to these talented artists. This is about rising artists and real people and sharing their creativity through the brand is magical.  So without further ado, please meet the ARTISTS.

Cerise Zelentez is a New York-based artist, illustrator, writer and humorist. Her work has been featured in a number of groups and solo shows throughout New York and Paris, as well as publications including the New Yorker and the Paris Review. I actually featured her as a part of the BOY MEETS GIRL® Muse of the Week series in 2016, seen here. She took an animation approach to the logo, which I love. For the BOY MEETS GIRL® blog we asked her what the inspiration behind the logo is, and she stated, “Inspiration for this design was taken primarily from the BOY MEETS GIRL® logo itself, drawing on the awkward yet essential beauty of human interaction. With technology ever-growing, the aim was to stress the forgotten complexity of face to face relations, and the extraordinary impact one person can have on another with just the slightest contact.” Read more on the BOY MEETS GIRL®  blog here.

Matthew Langille is an NYC-based artist and the designer known for his whimsy, humor, and sardonic wit. His work has been shown at galleries around the world and featured in numerous publications. Matthew utilized the logo featuring a polka dot design, and you all know how much I love polka dots… :)! On the BOY MEETS GIRL® blog, he let us know his inspiration for his design: “My concept for the BOY MEETS GIRL® Artist Series was a simple one. I used dots to fill the BOY MEETS GIRL® logo and found it simple and poetic to have each silhouette filled with dots, but of course, as in life no one human is the same but we are all made of the same human threads.”

Jason Gaskins is an illustrator and photographer based in Brooklyn, New York. His work can be found at,, and Jason stated,  “I was already a fan of the BOY MEETS GIRL® silhouette when I was introduced to the brand about two years ago. Along with the all the positive messages that they have been able to incorporate in the said logo; I felt my signature "galaxy motif " was a no-brainer for me. Conversely, the whole concept of BOY MEETS GIRL® made me think of the big bang theory and creation in general; making this collaboration both fitting and inspiring for me.”

Shop all styles here or click the images and support each incredible artist!
A Percentage of the proceeds from the designs are given back to the artists. Shop Shop and gift your friends for the holidays while supporting the future!

Boy Meets Girl® x Youth Empower x Voto Latino

October 8, 2018

In recent years, I have started to be more and more open with my political views.
In our country’s current climate, we cannot remain silent!
My involvement in voting has expanded with my brand BOY MEETS GIRL over the years,
with t-shirts that included BOY MEETS OBAMA GIRL, WAKE UP GET UP VOTE with Project Vote,
YAY NAY with Voto Latino [In connection to the 2016 elections - I think you know what side
I was on that time.], and now with our TWO STEPS REGISTER, VOTE TEE with Women’s March Youth Empower and Voto Latino.

With Youth Empower's Youth Director, Tabitha St. Bernard-Jacobs 
and photographerSophie Elgort, I spent the day meeting and capturing four powerful young activists to discuss their involvement in
voting efforts. Sara Mora, Luis Hernandez, Tyra Hemans, and Autumn Greco each shared their reasons
and passion for voting in the upcoming elections.

Teen Vogue covered our campaign, stating “How One Brand Is Making A Difference.” Bringing the youth together and giving them a platform is something I have always made a focus
If we come together and share our stories we can help others and bring people together.
This is what is needed and I will continue to work hard to do this every day.
Teen Vogue's title only pushes me more to keep doing what I am doing.

On the BOY MEETS GIRL® blog,
we are rolling out Q&A’s with each activist -
asking them if they really believe that the youth can make a difference in today’s political climate.
This roll-out will continue into October 13th.

Check out the roll-out on BOY MEETS GIRL®’s Instagram, as well as the lookbook here.

Shop the collaboration collection on or click below.

Thank you to everyone involved in this campaign.


July 25, 2018
Last month I traveled back to HELSINKI to celebrate PRIDE MONTH with BOY MEETS GIRL®  and PRISMA (BOY MEETS GIRL exclusive licensee). This was my fourth trip to my new favorite country FINLAND.  

I went there before you DONALD TRUMP and I have been creating a movement over the past year  there so my favorite FINNS proudly wore their F**CKBULLIES shirts when you arrived!

Covered in Kauppalehti last year and this year.
"Attitude counts. Stacy Igel believes strong messages come into force. She is opposed to bullying with t-shirt, the message of which arouses emotions, as it should."

Covered in Yhteishyva ( also the first magazine I graced the cover of last year!) 
"Stacy Igel does not believe that her clothes will change the world, but through the messages they transmit can create a conversation that will help people to better understand each other and thus build a more equal world. To her success means that she is able to touch and unite people."

On June 26th. 2018, I started my morning with coffee and butterflies in my stomach. I always get butterflies before I present my brand to the world. I think getting butterflies makes me better when I am up there presenting ( I hope that is true :)).  

I presented the BOY MEETS GIRL Pride collection " BOY MEETS GIRL® IS FOR EVERYONE" at the Helsinki Pride House and updates on where BOY MEETS GIRL has been this year since our launch last year to top editors and bloggers. 

Later in the day, I spoke on a pride panel with Paivi Hole & Annti Asplund, moderated by Veera Teppola & Kristoffer Ignatius. Fans had the opportunity to ask questions & start a conversation about LGBTQ topics & issues.

After my presentation and panel, I grabbed a big coffee, ate some yummy food and headed off to one of the most special moments in my career. Individuals entered a contest to meet me in Finland. Those who won the contest came from all over Finland to meet me at the HAM Helsinki museum (if you followed my journey over the past year I went to HAM on my first trip ever to Finland so it was indeed a surreal moment for me). I walked into a room with girls and women inspired by the brand I created from scratch. I asked everyone there to tell me how they heard of the brand and what the brand meant to them. Each had a story and shared their story openly without fear. Many had been bullied when they were younger and we talked about how they dealt with those times in their lives and some even told me BOY MEETS GIRL clothing helped them share their story with others and even make friends with the bullies! I was brought to tears and had chills all over my body. All the hard work and sleepless nights to make a statement and a change were brought together in this room. I have been an advocate for the NSCC efforts since 2009 and every day working hard to have others share their stories so we can make a statement and bring people together. On June 26th, 2018 we certainly did that! Together, we created a custom collection in which they titled "THE MOI COLLECTION."  Thank you for a beautiful day and being so honest with your stories. 

BOY MEETS GIRL®...what a limitless story that beginning can create. Maybe romance, a new friend, and more often than not, a small moment shared that only lasts a few seconds, maybe minutes, but inspires so many more. We create fashion rooted from these connections. Fashion and collaborations that stem from the interesting people we meet, the experiences we share, and the aspirations we strive for.

UNTIL NEXT TIME= ensi kertaan. MOI MOI

In Honor of #WorldEmojiDay, Check Out My Latest Collaboration!

July 17, 2018

Photo credit Jaz Baz/Oscar Paris for the BOY MEETS GIRL® BLACK LABEL X SMILEY ORIGINALS lookbook here

I love to collaborate and give back. It keeps me excited. It lets me work with incredible brands, organizations, artists, musicians, thinkers, doers and passionate people. I have been doing it since the beginning of starting my fabric baby BOY MEETS GIRL®.  Lily Lane wrote this on a recent Instagram post I made-->"YES!!! Queen of collabs! So proud of youuuu." THANK YOU LILY. I will take that title lol! I love all collaborations that see eye to eye on visions and messaging. 
I have been traveling for many weeks and finally touched back down in NYC. If you missed my dailies you can find my posts and stories here.  


In Paris, I launched the new BOY MEETS GIRL® BLACK LABEL x SMILEY ORIGINALS at concept store Oscar Paris during Men's Fashion Week exclusively covered by WWD.  

Stacy Igel, BOY MEETS GIRL® Founder and Creative Director shared, “I am excited to head back to Paris during Paris Fashion Week to launch this collaboration with the Original Smiley. Since working with colette for several seasons and building a Parisian fan base, it is exciting to work with what I believe is the “next” colette with OSCAR PARIS and bring my loyal customers a new collaboration that I know they will covet.”

“SMILEY is about cool, positive vibes and we’re excited to co-create with Boy Meets Girl, a brand that also embodies our own brand message,” says co-founder Nicolas Loufrani. “Streetwear is a global trend that represents a state of mind and transcends generations and Smiley is experiencing huge growth in this category.  Partnering with Boy Meets Girl® USA to authentically share our brand’s messaging: self-love and choosing happiness is right on point in today’s fashion climate.”

Photo credit Jaz Baz/Oscar Paris for the BOY MEETS GIRL® BLACK LABEL X SMILEY ORIGINALS lookbook here

This collection was brought together to serve a message spreading positive vibes and “More Self Love” and to launch it back in Paris was incredible and was the perfect setting, vibe to celebrate and kick off this cross-collaboration with SMILEY.  

Thank you photographer PIERRE SUU of Getty Images for capturing the below photos that really tell the story of the night in Paris on 06/23/18.  More images can be seen here and here . 
Thank you to all involved in making this launch party a sweet success; my team, the Oscar team, the Smiley team and our DJ of the night REYMARS of GVLVXY, the GVLVXY team, and our beer sponsor Desperados. There is no 'I" in team. Thank you to all who came out to celebrate. 








May 11, 2018
  • In 2001 I created the BOY MEETS GIRL® Brand (my fabric baby)
  • In 2006 I married my main squeeze 
  • In 2008 I created this blog BEHIND THE SEAMS with Stacy Igel
  • In 2011 I co-created the BEHIND THE SEAMS with Stacy Igel web series
  • In 2014 my SON Dylan Reid Igel (@dylanreidigel) was born (my real baby)
  • In 2018 I co-created the #MOMSGOTTHIS Podcast with Mouth Media Network and recruited this amazing mama Michelle Park to be my co-host ; ) 

Now you are asking the same question everyone asks me. How do you balance? How do you manage to own a business, run a blog and be a mommy? Well, I am writing this at 12:24am and I did finally get to the gym at 7am today after months of not being there. My life is not easy and it is not for everyone. However, I love what I do and I love my son. I am not going to lie I have struggled internally a lot with having a passion and drive and being a MOM. I have always turned to my other working mom and dad friends when I needed encouragement. My mom was an entrepreneur as well and she showed me that you can do it all and that your time with your children is special always whether you are working or not. I cherish my morning and evening times with Dylan and my weekends are even more special now. Therefore, to add more to my running to do list I decided to create a show with the incredible team at Mouth Media Network. I recruited co-host Michelle Park so we could give you an inside look at the lives of women balancing high-powered careers and motherhood. We are also interviewing some amazing fathers (such as my BFF actor Ike Barinholtz) to give their perspective as well. Although I do not have many hours in the day I really felt because I am asked how do I do it almost every day you would find it helpful to hear from others as well. Their stories are fascinating and every day I am learning too. 

You can subscribe here for free and hear the introduction piece we did almost a year ago. This has been a project we have all worked hard for over the past year (thank you all) and I am so excited to bring you this weekly show starting Monday, May 14th. This is a daily show running Monday through Thursday, each episode covers different parts of a guest's life including careers, adventures, mommy moments, products they like (and don’t like), recipes that save the day, and how they find a work-mom balance. On the week of May 14th, come join us with special guest CNN Entertainment reporter and new mom Chloe Melas.

Thank you to Lily Lane and Luck Music for creating the jingle for the show!

Thank you all for being part of my ride. I hope I am still standing tomorrow lol. 
And tell everyone you know to subscribe to #MOMSGOTTHIS.

5 Winners will be announced
5 Winners will win $100 to
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Inspiration with Igel: Meet Shirley Yang - Founder of the Muses App

April 20, 2018
Are you looking for an app that connects brands & influencers alike in a crowded social media space? The Muses App is bridging the gap between the two, with Founder & CEO Shirley Yang at the forefront.

Shirley Yang is the Founder and CEO of Muses, a global network of brand builders who utilize one another's social media influence to grow audiences. Muses is in 75 countries and has over 250 million social media network reach. Shirley started her career at MySpace (I was on Myspace were you?), led teams at NBC and Amazon, and has worked with thousands of YouTube stars and brands rise to fame. Shirley is also on the Advisory Board for Women Tech Founders and

I bet you want to learn more about this incredible womenpreneur! Check out my interview below. 

What is the moment you came to the realization that you wanted to be an entrepreneur?
I've always been an "intrepreneur" while working for large companies: Amazon, NBC, etc. I was always the one pushing the envelope for innovation within a large organization. I also always knew I would break out and start my own business, it was just a matter of when I felt ready with enough experience and capital.

What are some causes you advocate for? How do you incorporate this into business?
I am a huge advocate for women supporting women, fempower, female entrepreneurs, etc. all the movements surrounding lifting women up. My business is about "growing together". We have thousands of women in the app supporting one another's brand building journey, and we work with female crowdfunding platforms to provide influencer marketing advice and blogger partnerships to help get their new businesses heard and seen online.

College! Where did you go, and what was your first internship?
I went to USC in Los Angeles for college and graduated with an Engineering degree. My first internship was with Honeywell Turbo Technologies in Torrance California.

What do you believe is the biggest challenge of being an entrepreneur?
Staying hopeful and optimistic through all times! No matter what happens on your journey of entrepreneurship, it is very important to keep your head up and face any challenge that comes your way. You overcome those challenges and keep moving forward.

Lastly, if you could give a quick piece of advice to entrepreneurs, what would it be?
Stay kind. As an entrepreneur, your company and brand reflect who you are as a person.

Love Shirley's look?  You can get it here...

Who to Watch: Chicago Splash Magazine

March 2, 2018
Home sweet home, Chicago!
I had the amazing opportunity to be interviewed for the "Who to Watch" segment
for Chicago Splash, discussing topics from my start in the business to collaborations,
to now diving into styles for home.
(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

As quoted in the feature in Splash Magazine, “I wanted to be in fashion since I was three,” Igel says.
“I would go to Vogue Fabrics in Water Tower Place and buy fabrics.
I made my first skirt by hand and wore it to my first day of sixth grade.”
In high school, she took design and art classes at Columbia College and
the Art Institute of Chicago; after graduating from the University of Wisconsin,
she moved to New York and worked for Izod and Elie Tahari before launching her own line.”

(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

In the feature, I talk a little about BOY MEETS GIRL HOME!
We did a limited run on our website for April (sold out now due to popular demand).
Stay tuned for our next drop. Check it out here!
You can, however, find a full home collection in Finland!

Boy Meets Girl® in Chicago Black Crop Sweatshirt.
There are 3 body colors available (black, white and heather grey), as well as 7 thread color options. Check out the other cities and countries too here!

The interview is now live on their website here.
The print edition hit stands on February 25th, 2018.

Thank you for this feature. I am proud to represent my hometown. #sweethomechicago