July 25, 2018
Last month I traveled back to HELSINKI to celebrate PRIDE MONTH with BOY MEETS GIRL®  and PRISMA (BOY MEETS GIRL exclusive licensee). This was my fourth trip to my new favorite country FINLAND.  

I went there before you DONALD TRUMP and I have been creating a movement over the past year  there so my favorite FINNS proudly wore their F**CKBULLIES shirts when you arrived!

Covered in Kauppalehti last year and this year.
"Attitude counts. Stacy Igel believes strong messages come into force. She is opposed to bullying with t-shirt, the message of which arouses emotions, as it should."

Covered in Yhteishyva ( also the first magazine I graced the cover of last year!) 
"Stacy Igel does not believe that her clothes will change the world, but through the messages they transmit can create a conversation that will help people to better understand each other and thus build a more equal world. To her success means that she is able to touch and unite people."

On June 26th. 2018, I started my morning with coffee and butterflies in my stomach. I always get butterflies before I present my brand to the world. I think getting butterflies makes me better when I am up there presenting ( I hope that is true :)).  

I presented the BOY MEETS GIRL Pride collection " BOY MEETS GIRL® IS FOR EVERYONE" at the Helsinki Pride House and updates on where BOY MEETS GIRL has been this year since our launch last year to top editors and bloggers. 

Later in the day, I spoke on a pride panel with Paivi Hole & Annti Asplund, moderated by Veera Teppola & Kristoffer Ignatius. Fans had the opportunity to ask questions & start a conversation about LGBTQ topics & issues.

After my presentation and panel, I grabbed a big coffee, ate some yummy food and headed off to one of the most special moments in my career. Individuals entered a contest to meet me in Finland. Those who won the contest came from all over Finland to meet me at the HAM Helsinki museum (if you followed my journey over the past year I went to HAM on my first trip ever to Finland so it was indeed a surreal moment for me). I walked into a room with girls and women inspired by the brand I created from scratch. I asked everyone there to tell me how they heard of the brand and what the brand meant to them. Each had a story and shared their story openly without fear. Many had been bullied when they were younger and we talked about how they dealt with those times in their lives and some even told me BOY MEETS GIRL clothing helped them share their story with others and even make friends with the bullies! I was brought to tears and had chills all over my body. All the hard work and sleepless nights to make a statement and a change were brought together in this room. I have been an advocate for the NSCC efforts since 2009 and every day working hard to have others share their stories so we can make a statement and bring people together. On June 26th, 2018 we certainly did that! Together, we created a custom collection in which they titled "THE MOI COLLECTION."  Thank you for a beautiful day and being so honest with your stories. 

BOY MEETS GIRL®...what a limitless story that beginning can create. Maybe romance, a new friend, and more often than not, a small moment shared that only lasts a few seconds, maybe minutes, but inspires so many more. We create fashion rooted from these connections. Fashion and collaborations that stem from the interesting people we meet, the experiences we share, and the aspirations we strive for.

UNTIL NEXT TIME= ensi kertaan. MOI MOI

In Honor of #WorldEmojiDay, Check Out My Latest Collaboration!

July 17, 2018

Photo credit Jaz Baz/Oscar Paris for the BOY MEETS GIRL® BLACK LABEL X SMILEY ORIGINALS lookbook here

I love to collaborate and give back. It keeps me excited. It lets me work with incredible brands, organizations, artists, musicians, thinkers, doers and passionate people. I have been doing it since the beginning of starting my fabric baby BOY MEETS GIRL®.  Lily Lane wrote this on a recent Instagram post I made-->"YES!!! Queen of collabs! So proud of youuuu." THANK YOU LILY. I will take that title lol! I love all collaborations that see eye to eye on visions and messaging. 
I have been traveling for many weeks and finally touched back down in NYC. If you missed my dailies you can find my posts and stories here.  


In Paris, I launched the new BOY MEETS GIRL® BLACK LABEL x SMILEY ORIGINALS at concept store Oscar Paris during Men's Fashion Week exclusively covered by WWD.  

Stacy Igel, BOY MEETS GIRL® Founder and Creative Director shared, “I am excited to head back to Paris during Paris Fashion Week to launch this collaboration with the Original Smiley. Since working with colette for several seasons and building a Parisian fan base, it is exciting to work with what I believe is the “next” colette with OSCAR PARIS and bring my loyal customers a new collaboration that I know they will covet.”

“SMILEY is about cool, positive vibes and we’re excited to co-create with Boy Meets Girl, a brand that also embodies our own brand message,” says co-founder Nicolas Loufrani. “Streetwear is a global trend that represents a state of mind and transcends generations and Smiley is experiencing huge growth in this category.  Partnering with Boy Meets Girl® USA to authentically share our brand’s messaging: self-love and choosing happiness is right on point in today’s fashion climate.”

Photo credit Jaz Baz/Oscar Paris for the BOY MEETS GIRL® BLACK LABEL X SMILEY ORIGINALS lookbook here

This collection was brought together to serve a message spreading positive vibes and “More Self Love” and to launch it back in Paris was incredible and was the perfect setting, vibe to celebrate and kick off this cross-collaboration with SMILEY.  

Thank you photographer PIERRE SUU of Getty Images for capturing the below photos that really tell the story of the night in Paris on 06/23/18.  More images can be seen here and here . 
Thank you to all involved in making this launch party a sweet success; my team, the Oscar team, the Smiley team and our DJ of the night REYMARS of GVLVXY, the GVLVXY team, and our beer sponsor Desperados. There is no 'I" in team. Thank you to all who came out to celebrate. 








May 11, 2018
  • In 2001 I created the BOY MEETS GIRL® Brand (my fabric baby)
  • In 2006 I married my main squeeze 
  • In 2008 I created this blog BEHIND THE SEAMS with Stacy Igel
  • In 2011 I co-created the BEHIND THE SEAMS with Stacy Igel web series
  • In 2014 my SON Dylan Reid Igel (@dylanreidigel) was born (my real baby)
  • In 2018 I co-created the #MOMSGOTTHIS Podcast with Mouth Media Network and recruited this amazing mama Michelle Park to be my co-host ; ) 

Now you are asking the same question everyone asks me. How do you balance? How do you manage to own a business, run a blog and be a mommy? Well, I am writing this at 12:24am and I did finally get to the gym at 7am today after months of not being there. My life is not easy and it is not for everyone. However, I love what I do and I love my son. I am not going to lie I have struggled internally a lot with having a passion and drive and being a MOM. I have always turned to my other working mom and dad friends when I needed encouragement. My mom was an entrepreneur as well and she showed me that you can do it all and that your time with your children is special always whether you are working or not. I cherish my morning and evening times with Dylan and my weekends are even more special now. Therefore, to add more to my running to do list I decided to create a show with the incredible team at Mouth Media Network. I recruited co-host Michelle Park so we could give you an inside look at the lives of women balancing high-powered careers and motherhood. We are also interviewing some amazing fathers (such as my BFF actor Ike Barinholtz) to give their perspective as well. Although I do not have many hours in the day I really felt because I am asked how do I do it almost every day you would find it helpful to hear from others as well. Their stories are fascinating and every day I am learning too. 

You can subscribe here for free and hear the introduction piece we did almost a year ago. This has been a project we have all worked hard for over the past year (thank you all) and I am so excited to bring you this weekly show starting Monday, May 14th. This is a daily show running Monday through Thursday, each episode covers different parts of a guest's life including careers, adventures, mommy moments, products they like (and don’t like), recipes that save the day, and how they find a work-mom balance. On the week of May 14th, come join us with special guest CNN Entertainment reporter and new mom Chloe Melas.

Thank you to Lily Lane and Luck Music for creating the jingle for the show!

Thank you all for being part of my ride. I hope I am still standing tomorrow lol. 
And tell everyone you know to subscribe to #MOMSGOTTHIS.

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Inspiration with Igel: Meet Shirley Yang - Founder of the Muses App

April 20, 2018
Are you looking for an app that connects brands & influencers alike in a crowded social media space? The Muses App is bridging the gap between the two, with Founder & CEO Shirley Yang at the forefront.

Shirley Yang is the Founder and CEO of Muses, a global network of brand builders who utilize one another's social media influence to grow audiences. Muses is in 75 countries and has over 250 million social media network reach. Shirley started her career at MySpace (I was on Myspace were you?), led teams at NBC and Amazon, and has worked with thousands of YouTube stars and brands rise to fame. Shirley is also on the Advisory Board for Women Tech Founders and

I bet you want to learn more about this incredible womenpreneur! Check out my interview below. 

What is the moment you came to the realization that you wanted to be an entrepreneur?
I've always been an "intrepreneur" while working for large companies: Amazon, NBC, etc. I was always the one pushing the envelope for innovation within a large organization. I also always knew I would break out and start my own business, it was just a matter of when I felt ready with enough experience and capital.

What are some causes you advocate for? How do you incorporate this into business?
I am a huge advocate for women supporting women, fempower, female entrepreneurs, etc. all the movements surrounding lifting women up. My business is about "growing together". We have thousands of women in the app supporting one another's brand building journey, and we work with female crowdfunding platforms to provide influencer marketing advice and blogger partnerships to help get their new businesses heard and seen online.

College! Where did you go, and what was your first internship?
I went to USC in Los Angeles for college and graduated with an Engineering degree. My first internship was with Honeywell Turbo Technologies in Torrance California.

What do you believe is the biggest challenge of being an entrepreneur?
Staying hopeful and optimistic through all times! No matter what happens on your journey of entrepreneurship, it is very important to keep your head up and face any challenge that comes your way. You overcome those challenges and keep moving forward.

Lastly, if you could give a quick piece of advice to entrepreneurs, what would it be?
Stay kind. As an entrepreneur, your company and brand reflect who you are as a person.

Love Shirley's look?  You can get it here...

Who to Watch: Chicago Splash Magazine

March 2, 2018
Home sweet home, Chicago!
I had the amazing opportunity to be interviewed for the "Who to Watch" segment
for Chicago Splash, discussing topics from my start in the business to collaborations,
to now diving into styles for home.
(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

As quoted in the feature in Splash Magazine, “I wanted to be in fashion since I was three,” Igel says.
“I would go to Vogue Fabrics in Water Tower Place and buy fabrics.
I made my first skirt by hand and wore it to my first day of sixth grade.”
In high school, she took design and art classes at Columbia College and
the Art Institute of Chicago; after graduating from the University of Wisconsin,
she moved to New York and worked for Izod and Elie Tahari before launching her own line.”

(Photography: Sophie Elgort / Makeup: Caravan Stylist Studio)

In the feature, I talk a little about BOY MEETS GIRL HOME!
We did a limited run on our website for April (sold out now due to popular demand).
Stay tuned for our next drop. Check it out here!
You can, however, find a full home collection in Finland!

Boy Meets Girl® in Chicago Black Crop Sweatshirt.
There are 3 body colors available (black, white and heather grey), as well as 7 thread color options. Check out the other cities and countries too here!

The interview is now live on their website here.
The print edition hit stands on February 25th, 2018.

Thank you for this feature. I am proud to represent my hometown. #sweethomechicago

Managing & Multitasking: 4 SI Quotes to Help You Manage It All

February 12, 2018
Managing & Multitasking: 4 SI Quotes to Help You Manage It All

My team wanted me to share this with my fellow readers. 
So without further ado...

1) What keeps you going during the stressful times?

(Photography: Jennifer Rose Keany)

  • “I got this from a fortune cookie and it fits in so well here: “Good judgment comes from experience. Experience comes from bad judgment.” I want to continue to take my brand to all the platforms that I have been building. Many partnerships and collaborations are in the work with SMART and TALENTED people. I am looking forward to this expansion taking my brand everywhere I have dreamt it should be and working with leaders in the industry. So to answer this question in a nutshell. I keep moving during the hardest times and keep building on my experiences thus I don’t allow stress to come in that much as I am too busy to stress.”

2) How do you balance work & play?

(Photography: Getty Images)

  • “I’m a driven entrepreneur and I get excited about entrepreneurship and great ideas! That gets my creative juices going. I have a notepad by my bed and I’m essentially writing down ideas either on my notepad or my iPhone until the sun comes up...It can be overwhelming at times to be “always on” and I definitely need to do a better job finding balance. I am working on it :) However, I do make sure to find time to kick back and have a glass of wine with my family and good friends and enjoy life!”  

3) What’s the most important thing you’ve learned about yourself in building a successful brand?

(Photography: Elvi Rista, Yhteishyva)

  • “You can’t do it all by yourself. You need to work with and retain talented people in the areas where you are relatively weak. That’s a big one. Of course, I’m still learning every day, so I reserve the right to change my answer… :)”

4) What is your hardest and best part of your job?

(Photography: Spencer Kohn)

  • “Hardest - Managing people. A boss is a mentor, teacher, cheerleader, motivator, disciplinarian, psychiatrist and – yes – even a friend to the entire team. Finding the necessary balance between all of those roles is no cakewalk.”
  • “Best – Reading emails from a teenager who say that I’m her role model or a tweet from a girl who said that she feels confident in her Alice tee or Coco Hoodie. I still just get a great thrill from seeing someone wearing the brand on the street or picking it up at a store and buying it. I don’t think that feeling I get will ever dissipate.”

In the spirit of multitasking & trying to balance it all, check out this latest drop on Boy Meets Girl®’, Girls Hustle Club. 10% of the proceeds from this collection go to Planned Parenthood, and with each purchase of a tee - you get a free Girls Hustle Club Tote Bag! There are Toddler tees too!

Mompreneur at Macy’s

February 6, 2018

As most of you know, Boy Meets Girl® brought a "Real Stories" campaign to 28 Macy’s stores & on To celebrate our launch, we held an intimate "Lunch Break" event at the Macy's Herald Square store with some of our fans, models, bloggers, editors, and staff. With the music bumping by fellow mompreneur DJ Hesta Prynn & cupcakes galore, DJ Dylan Reid came along for the ride! This was his first appearance at a Boy Meets Girl® event. It brought tears of joy to my eyes.

Dylan came rocking one of his mommy’s designs, paired with joggers & Timberlands. He brought along his BFF Macy (his Macy’s-themed teddy bear) & made a bunch of new friends. He might have enjoyed a cupcake (or two…) while mommy talked business and fashion with all the guests. He might be a social butterfly himself, too. ;)

On the way to the event, Dylan was saying “I’m going to see Mommy’s brand, Mommy’s brand is Boy Meets Girl®.” It’s all a balancing act, but he knows that Mommy goes to work & what she does. Everyone knows that Boy Meets Girl® is my fabric baby. Being able to bring the two together is exciting and truly a full circle moment.

We truly had a blast at our event celebrating all of our hard work pushing the brand across the country (#boymeetsgirlinmacys), and we thank each one of you for coming to hang out with us. Check out the full event recap on the Boy Meets Girl® blog, where we highlight the freebies, facials, friends, fun, and more.

Make sure to find us at the closest Macy’s near you and on their website!

To 2018, hustle harder. #2018hustleharder

All Photography: Champion Eye Photography