STACY IGEL: What’s In a Name?

What’s In a Name?

August 8, 2011

Getting to name your clothing is one of the best parts of being a fashion designer. When it came time to naming our Summer 2011 collection, I turned to my team to help! While the CoCo Hoodie (which I named after one of my favorites Coco Chanel) has been a Boy Meets Girl Staple for a long time, we came up with new names for this season, such as the Zoe Tee. We decided on Zoe because we thought the name sounded “cool” and could represent a variety of different types of girls.

Zoe Tee

The graphic on the City of Lights tee, reminded us of the NYC skyline with all it’s lights. The different colors resemble New York’s culture, spontaneity, vibrance, and life.

City of Lights Tee

Sounds easy, right!?

We are getting ready to introduce to you five NAMELESS new tee-shirts that were designed for our partnership with Campus Candy. Campus Candy has stores located at Indiana University, Penn State University, University of Wisconsin-Madison, University of Texas- Austin, and University of Arizona, and they will be selling these shirts in addition to our e-commerce site www.boymeetsgirlusa.com. Since the shirt’s name is VERY important, we decided to let YOU choose the names. The pictures of the shirts are below:

RULES
We will be creating a FACEBOOK ALBUM titled “BOY MEETS CAMPUS CANDY GIRL T-SHIRT NAMING CONTEST.” Under each photo you must “Comment” with the name you think is best for that particular shirt and WHY? We want the names to have meaning!

The 5 WINNERS will each receive a $25 Boy Meets Girl Gift Card and the winner of the shirt named.

Details:
Giveaway Starts: NOW! (MONDAY, AUGUST 8th)
WEEK-LONG CONTEST
Giveaway ends: MONDAY, August 15th 11:59pm EST
Winner announced: TUESDAY, August 16th 12:00pm EST

If you don’t have a Twitter or Facebook, or don’t feel comfortable entering via the internet, please send your entry -- a Printed list of your suggestions -- to the address below before August 15th, 2011. Please include either a self addressed, stamped envelope or an email address where you can be contacted.

Boy Meets Girl®
Boy Meets Campus Candy Girl Naming Contest
1411 Broadway, 8th floor
New York, NY 10018

Best of luck!

Xo,
Stacy