Behind the Seams: Stitched Fashion Camp
August 23, 2013
Last week I had the pleasure of speaking at Stitched Fashion Camp. I was asked to talk to the campers about fashion week. For me, music is such a huge influence on me and, therefore, on my Boy Meets Girl® collections and runway shows! It was such an amazing experience for me.
I visited on the last day of the two-week summer program and what I saw was truly out of this world. The students had designed their own prints and had the fabric printed with SpoonFlower. I had never heard of Spoon Flower before and wish I knew about them when I first started my business. You can upload your designs and order a yard of fabric just like that. Wow, the ultimate DIY indeed! The students also learned how to sketch and sew, and when I got there had already sewn the pieces they had designed.
I was so impressed by the kids and their sewing and sketching abilities – all of which they basically learned in just two weeks! You can thank the camps co-founders Rob Younkers and Joe Zee for that. They really gave the kids a ton of attention and created a great fashion experience for them. I wish I had had an opportunity like this when I was there age.
Funny/interesting tidbit - While I was there, I challenged the students to think about a musician "muse" who they would want to dress with the pieces they had designed. Joe made me explain what a muse was, as I forgot that I was speaking to 8-14 year old children! As someone deeply fascinated by marketing and this age group, it was very interesting to see who the kids picked as their muses. There was a bunch of Katy Perry, Ariana Grande, Keisha and Paramore fans.
Thanks again to Rob, Joe and especially the kids for listening to me and making me feel so welcome.

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